Sally Goodsell will be Chairing the Forum - 29-30 November, 2000
At the Renaissance Hotel, Heathrow, London

'Insights into the ASP Market'
Dr. Simon Moores, Chairman - The Research Group

Overview of the ASP market
What are the growth forecasts and where will this growth come from?
Market segmentation and customer needs. SMEs v Blue Chips
Differences between early adopters and followers
Issues driving vendors into the market. Who is winning the business and why?
Emerging business models in the ASP market.
The impact of ASPs on traditional ISPs and Telcos
Opportunities for added value service opportunities for Telcos and ISPs
Changing relationships between ASPs, Telcos, ISPs, ISVs and System Integrators
Future Gazing … Where is it all heading!

'Taking the Operational Hype out of the ASP Market'
Rakesh Kumar- Programme Director, Enterprise Data Centre Strategic Service, The META Group

ASPs host other vendors' applications and ISVs rent out their own applications and host other vendors' tools.
User companies turn into vendors and consulting companies reshape themselves as ASPs.
Telecos provide much more than just infrastructure and everyone's changing from a product model to a service model.

The need and value of strategic partnerships is clear, but who is your partner; who is your competitor
and who is your customer? This session considers some of the issues, including:

Examining the partnerships that are shaping the ASP industry
Strategic and tactical partnerships
Who owns and provides the interface with the customer?
Branding issues
New business models for partnering
Partnering relationships based on the needs of the end user customer.
Customer needs that dictate traditional competitors become partners
How do you manage channel conflict
Key trends for supplier and alliance partnerships

'Opportunities for Independent Solution Providers in the ASP market'
Sue Norris, Managing Editor Ch@nnel 2000

This session will explore the role of the value-added channel in the growing ASP market, asking where
the real money is, and looking at companies' commercial experiences of the ASP market to date.

It will include highlights from Ch@nnel 2000 magazine's brand new survey, 'E-merging Ch@nnels' which
looks at the changing needs, interests and concerns of the value-added channel.

It will also cover:

Is there really any money in ASP?
What effect will it have on product margins?
Is becoming an ASP the only way to get on in this market?
What help is available?
Finding the right partners
Hidden issues

'Opportunities for ISPs and carriers in the ASP Market'
Peter Judge - Directing Analyst, Infonetics Research

Network-delivered applications give service providers at all levels a way to capitalise on their existing
infrastructure and customer relationships to generate new, high-margin revenue.

Factors driving the market
Market segmentation
Network technologies needed to support ASPs
Challenges facing service providers
Choices - partner with others, or build ASPs in-house
Forecast: demand for application hosting, and provider plans to supply it
Building enhanced infrastructures and offering new services
Challenges facing ISPs: differentiation and market share
What part do you play in the ASP value chain?

'The ASP Debate: Revolution or Spin?'
Tim Pickard - Vice President of the ASP Industry Consortium and
Pascal Matzke, Analyst from Giga Information Group

The ASP market is forcing all sectors of the IT market to re-evaluate their business strategies.
But to what extent has the ASP phenomenon been over hyped ?

What are the possible scenarios and their timings?
What are the alternatives to becoming an ASP, partnering with one - or doing both?
Who is at the forefront and who is holding back … and why?
Who will emerge as winners - and are they necessarily the first players in the market.

ASP's from a Customer Perspective
Session chaired by Sally Goodsell, Principal, International Marketing

Issues driving the customer demand
Understanding decision-making for ASP services
The impact of ASPs on corporate IT departments
What applications and what barriers are there in moving to an ASP model
Security; bandwidth; customization; confidentiality; and scalability
Costs and benefits - what tips the balance?
Service Level Agreements - what's the bottom line in service delivery
Characteristics of ASPs that customers look for ....... must have, differentiate and delight!

Raising Finance and Increasing the Value of an ASP Start-Up
Matthew Mead, Investment Director, 3i

Projections for growth in the ASP market
Assessing the growth opportunities and setting the vision for your company
Building the organisation and financial backing to succeed with your vision
The needs of private shareholders, business angels and venture capitalists
Funding from other players in the ASP market - advantages and pitfalls
Structuring sound financial partnerships
Valuations of the business and timing issues

'Pan European / International PR and
Marketing'