International Marketing and Web Strategy for Software Companies

European Community Flag As a European company wishing to sell in America, the following services are offered to help you...

The US is the largest IT market in the world, and one of the noisiest. Your entry therefore has to be very carefully planned.
When market research has been undertaken, including an assessment of current US market conditions and competitors; then marketing actions, tactics and strategies needed to achieve your objectives will be proposed and can include the activities given below.

Analysts are fundamental to the success of your marketing campaign in the US. For a full assessment of their value please read 'The Role of Analysts in Your US Marketing Campaign'. Organising an analyst tour merits serious consideration and, as the article explains, this can give you a range of benefits.

Audit of current Marcom materials and activities and assessing how these will work in the US market. Arranging translations. Editing such material to make it acceptable to the US market. Arranging production on American Quarto stock.

Writing Company Backgrounders including Strategic Direction, Positioning and Mission Statements.

Designing WWW pages and integrating internet opportunities into your marketing strategy.

Developing a database of prospects and influencers, writing and scheduling direct marketing campaigns. Includes campaigns for consultant companies such as KPMG.

Press - arranging press tours on the East and West coast with IT and eventually national press. Local papers also have a lot of influence in the US, for example the San Jose Mercury and the Boston Globe.

Identifying, researching and writing news announcements and placing these in the IT, business and national press for maximum impact.

Tracking feature article opportunities and submitting material for inclusion.

Monitoring and responding to press enquiries.

Radio and television coverage.

Preparing material for placing in niche market media.

Press cutting services and online text search.

Advertising - it is recommended that you work with my associate, Chicago based Keith Bates who has over twenty years experience of successfully addressing the needs of software clients in America.

Trade Shows - development and realisation of objectives, monitoring and evaluating exhibition opportunities, producing promotional material, arranging press interviews, supplying press kits.
If you'd like to know more about exhibiting in Europe and the differences compared with USA, please read 'The Role of Trade Shows in the European Marketing Mix', a paper presented by SG at the Kawalek Software Marketing Perspectives Conference in San Francisco.

Seminars - project co-ordination, selecting and arranging venues, identifying audience, invitations, liaison, production of materials.

Collateral - writing and producing newsletters, brochures, data sheets using DTP.

Reporting and evaluating results both in terms of effectiveness and budget.

And for more information ...

"In this business it's results that count. And Sally Goodsell gets results in America ...
Case studies of software companies with your target market, showing results, objectives and strategies used.

"In this business you need to work with someone you can trust ...
Please review the references from executives of software companies who have achieved success in America.

Would you like to email Sally Goodsell now?

sg@international-marketing.co.uk

Would you like to phone Sally Goodsell now? +44 (0) 20 7834 4874

	Analysts are fundamental to the success of your marketing campaign in the US. For a full assessment of their value please read 'The Role of Analysts in Your US Marketing Campaign'. Organising an analyst tour merits serious consideration and, as the article explains, this can give you a range of benefits.
	Audit of current Marcom materials and activities and assessing how these will work in the US market. Arranging translations. Editing such material to make it acceptable to the US market. Arranging production on American Quarto stock.
	Writing Company Backgrounders including Strategic Direction, Positioning and Mission Statements.
	Designing WWW pages and integrating internet opportunities into your marketing strategy.
	Developing a database of prospects and influencers, writing and scheduling direct marketing campaigns. Includes campaigns for consultant companies such as KPMG.
	Press - arranging press tours on the East and West coast with IT and eventually national press. Local papers also have a lot of influence in the US, for example the San Jose Mercury and the Boston Globe.

	Identifying, researching and writing news announcements and placing these in the IT, business and national press for maximum impact.
	Tracking feature article opportunities and submitting material for inclusion.
	Monitoring and responding to press enquiries.
	Radio and television coverage.
	Preparing material for placing in niche market media.
	Press cutting services and online text search.

	Advertising - it is recommended that you work with my associate, Chicago based Keith Bates who has over twenty years experience of successfully addressing the needs of software clients in America.
	Trade Shows - development and realisation of objectives, monitoring and evaluating exhibition opportunities, producing promotional material, arranging press interviews, supplying press kits. If you'd like to know more about exhibiting in Europe and the differences compared with USA, please read 'The Role of Trade Shows in the European Marketing Mix', a paper presented by SG at the Kawalek Software Marketing Perspectives Conference in San Francisco.
	Seminars - project co-ordination, selecting and arranging venues, identifying audience, invitations, liaison, production of materials.
	Collateral - writing and producing newsletters, brochures, data sheets using DTP.
	Reporting and evaluating results both in terms of effectiveness and budget.

And for more information ...
	"In this business it's results that count. And Sally Goodsell gets results in America ... Case studies of software companies with your target market, showing results, objectives and strategies used.


	"In this business you need to work with someone you can trust ... Please review the references from executives of software companies who have achieved success in America.