COMPELLING WEB SITES DEPEND ON CONTENT, NOT GIMMICKY DESIGN

London, UK. 11th January, 2000. Irish based International Software Solutions Limited (ISS) will be using Sally Goodsell's International Marketing services to further increase its visibility and sales of its security products in its American and international markets.

"It was Sally Goodsell's commitment to ISS's success, together with her highly professional yet empathetic approach that led ISS to choose her services. Her past achievements speak for themselves" comments ISS's Managing Director, Kenneth Johnston.

"As with all marketing communications, compelling web sites depend on the quality of the content rather than gimmicky design. Too often web sites are developed by people who do not understand the company's business goals and key messages - they think style not substance, form not content. And whilst the resultant web sites look attractive, they fail to fully serve the vendors for this reason" comments Sally Goodsell.

International Marketing's services will include re-designing ISS's Web site, corporate ID, ePR, developing the marketing plan and its full implementation - with particular focus on the American market. Over 4000 copies of ISS's security products have been sold worldwide with over 90 percent exported to 76 countries, of which almost 70 percent is sold in the USA. ISS recently won the 6th Annual Ziff Davis Award for Internet Privacy and Security.

Software companies have been successfully using Sally Goodsell's specialist skills since she formed International Marketing - the first and only European marketing communications consultancy to specialise in marketing services for software companies. Sally Goodsell offers a highly focused service for clients addressing the USA, UK and European software markets.

International clients include British Telecom, Computer Associates (based in Geneva, Switzerland), Digital Research, Eidos, IBM, Informatica, IMA, Micro Focus (based in Palo Alto, Ca., USA), MSA / Dun & Bradstreet, Siemens Nixdorf, Sterling Software, Software 2000 and X/Open. In addition to working for the industry majors, Sally Goodsell has a proven track record in helping emerging software companies to 'cross the chasm', 'through the tornado' and 'live on the faultline'.

Further information about ISS and its products from Kenneth Johnston at ken@iss3.com, telephone +44 (0)2887 747660. Further information about International Marketing from Sally Goodsell, telephone +44 (0) 20 7834 4874 or www.international-marketing.co.uk contains a free listing of European IT trade shows - 65,000 hits in 1999.